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Smells Like Ikea: Home Furnishings Giant Collaborates with Ben Gorham (Video)

Collaborating with founder of fragrance brand Byredo.

It is a global hub for home furnishings beloved by everyone from high-end stylists to college students on a budget, and now Ikea is entering the fragrance market. The company announced that it is collaborating with Ben Gorham, founder of fragrance brand Byredo, on a limited edition collection.

Watch this video for more details:

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